It’s that time of year again. Time to photograph our SS17 Collection. We had our studio shoot and will have our campaign shoot on Friday.
I’ve written before in a previous post about the Magic that happens at a photo shoot. Everything still applies, except for the fact that we are shooting in a much larger space and aren’t tripping over one another.
Yesterday, to my surprise, another kind of magic occurred. It was as if I was experiencing some of the pieces for the first time. I found this very odd because I spend several weeks creating each piece and I get very intimate with every aspect of them. However, holding a piece in my lap is very different from seeing it come alive when worn by a beautiful model. Two pieces in particular really surprised me and I came to love them even more. I wish I could show you, but we’ll have to wait until March.
The shoot yesterday went seamlessly, which considering the fact that we were working with a new model and a new photographer (Joanna’s baby girl just couldn’t wait until after the photo shoot to be born :-), we could have had some hiccups. But alas, more magic.
A very happy team
We were very fortunate to have Leah’s friend Rebekah Lee, fill in for Joanna this week. She stepped right up and did a beautiful job for us. She is a freelance photographer and you can check out her work on her website and her Instagram. Thanks Rebekah!
And our new model ~ such a beautiful woman and a real joy to work with. Since this is a new look for us, I will share more about her when we get closer to launch.
That’s it for now. Back to working on FW17. Enjoy your day.